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Drive Recruitment to the brand, by creating disruptive On and Off trade activations that make Bacardi a cool, relevant brand, that is distinctive and plays a role in our target consumers’ lives.

 

ARC & PUBLICIS COMMUNICATIONS , 2018

KEY VISUAL

We’re going to ‘Make your lips move’.

On line. In bars. In store. And at home.

We’re going to ‘Make your lips move’.

On line. In bars. In store. And at home.

PROMOTIONS ON DATING APP & SOCIAL MEDIA

AT BAR-OWNED HARDWARE

PERMANENT POS

A range of permanent POS materials for bars and clubs.

These will range from bar runners and coasters,

to drinks menus and serving trays.

OFF TRADE

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